Someone asked me today what kind of return “social” investors are willing to settle for. I hear that question often asked aloud.
-100%: I think I first heard this at SRI in the Rockies, or maybe it was from the Heron Foundation, but I’ve seen a few characterizations of donations as essentially being a social investment with a -100% financial return. From there, we can consider everything more substantial on the spectrum as long as the return discussed doesn’t involve body parts.
0%: That’s what folks get financially from Kiva. They also get photos and a story (which is often told dynamically in multiple parts). That puts them ahead of “adopting” a distant child or buying a flock of geese from Heifer where they also are getting a photo and a story but the -100% return.